SAFIR Currency Exchange

Safir is a Currency Exchange based in Coquitlam. I designed their visual identity and website.

I created a dollar sign and used it instead of the letter ( S ) in their logo. I also chose gold as the colour for all their branding. Gold is the sign of luxury and an excellent choice to represent their business.

As the nature of their business is always changing, I came up with the idea of moving polygons on their website to represent this forever changing market.